Voice-Based Navigation Assistant
Within the vast field of retail, there are specialized areas like outdoor recreational gear. From our research we found that novice shoppers do a majority of surface-level research on color and style but lack information on technical information regarding safety and maintenance. Technical information is extremely important to understand because in some cases it could be the deciding factor of life and death. Our team designed Scout, an in-store tool that helps shoppers explore and learn about different products and activities and in turn make informed decisions.
Scout is a white-label system, with hopes that the product can be used in other specialized areas of retail.
University of Washington, Seattle
SEE charlie IN ACTION
From our research we found that the majority of navigation systems today rely heavily on visual components. This is extremely dangerous as this kind of navigation tends to increase the cognitive load on the driver and therefore attention is taken away from actually driving and placed somewhere else. We found from our research that this division of attention has proved to be fatal.
Our team researching the navigation space.
"When drivers left their route intentionally, navigation systems produced 56% false acoustics and 65% false visual messages respectively."